A few months ago I started researching a location to do an exciting combination of Art, Live Music, Fashion, Photography and Atmosphere. A couple of months earlier I had relocated back to my home town of Tampa Florida after loosing my job in Chicago and the devastating effects of that life change on my lifestyle. My wife and I had discussed moving to a warmer climate several times over the last fifteen years of our marriage, but we never intended or wanted this particular type of situation to drive our change.
Upon my arrival in Tampa my cousin Kim invited me to join her at a meet-up group close to where we live focussed on internet marketing. So I started going and found the experience at TWBAONLINE lead by internet marketing expert and entrepreneur extraordinaire Chris Krimitsos or as others know him King of Video Copy to be an exciting and extremely helpful group of people willing to help other entrepreneurial people in the neighborhood.
After attending several meetings with TWBAONLINE I decided to go for the gusto and launch an art show fully marketed using the techniques I’ve learned from the TWBAONLINE group, some of my own experience, my graphic design skills, my network of friends, family and business associates, and any other technique I can possibly use and implement. After only a month of promoting the event we now have almost 400 people committed to attending and expect more than that in attendance for Novalicious. The event promisses to be an exciting launching point for a series of shows I plan on doing around the Tampa Bay area promoting local artists and entertainers, all friends and associates I believe in and fully support. Their work is of the greatest caliber. Some are well know in their fields and some are rather unknown yet highly talented artists and entertainers.
My intension for these events is to fully utilize internet marketing to promote events in support of the Arts. I believe Art in all of its various forms of expression is the answer to many of our social and economic challenges and provides an avenue of expression that far exceeds conventional written and spoken communications because of the emotional response created through artistic expression and the open discussion and interpretation that occurs when people of different social, economic, gender, political opinions, ethnicities and a host of other differences come together and appreciate expression that has no language and simply exists emotionally within the mind, conscience and heart of the viewer or listener.
As I develop and promote these events I will be examining the effectiveness of internet marketing as compared to traditional print, radio and television advertising and will be comparing the effectiveness of these various promotional techniques in the new economic conditions that we are experiencing today. If my current promotional success is any indication of the effectiveness of social media as a marketing tool I believe the proof of concept will show that embracing social media a a marketing tool for successful events is an avenue everyone should utilize in today’s market.
We all want to have fun socialize, promote our beliefs and convictions, and enjoy a relaxing, exciting and entertaining atmosphere with like minded people. So I am simply in the business of provide this environment for as many people as possible.
If you have an idea or venue you would like to discuss or simply want more information on the events and groups I am involved with you can reach me online at shaunmcnicholas.com Facebook LinkedIn Twitter Youtube Fine Art America or shoot me an email shaun@psmdesign.com and I’ll respond as soon as I can… GO EXPRESS YOURSELF OUT LOUD!!!!!
